What is branding, really? In a nutshell, your brand is your promise to your customer. It tells them what they can expect from you and your products and services. It is a way of distinguishing yourself from the competitors in your own unique way. The emotional and psychological associations that a person makes with your business, product or service.
Your brand is personal. It is the what, the how and the why! Your brand is about YOU, you’re unique and have to fully embrace that. Humans are built for connection. We tend to personify things, including brands. As a business or brand, leveraging your brand’s personality is the best way to create a connection that speaks to your target audience.
People connect with authenticity, they want to relate. And while it may be tempting to fake it or make everything to perfect, I think it is better to be real! Tell your story before someone else tells it for you. Then you define what you want to be known for and how you want others to perceive you.
Creating a corporate style is one of the most important steps in starting a blog or business. Your brand identity is the first to meet your customers. Therefore, it is important that your style meets up with your wishes. Your customers will first get in touch with your graphic elements. A logo, shape, color, your design used on business cards, posters, promotional material and your website. You build recognition and target groups become familiar with the identity of your business and what you stand for.
A corporate style is more than just expressing your visual style. In addition to this visual image, you want to hold your message as a company. The first impression has been made, now it is important to keep communicating with your customers. Do this with the conviction of your chosen identity.
You want people to recognize you and keep communicating with you. Represent your company as representative as possible. Handle a particular dress code, pay attention to the language, pick up the phone carefully. Be reliable with your identity and your business will become stronger.